Enagic is the ionizer brand that makes Kangen Water Ionizers. What are their water ionizers like? Worth parting with your money for? Let’s take a closer look.
Like everything you purchase, the first thing you notice about Kangen Water Ionizers is how they look. Now, a Kangen machine is functional, but they’re not going to win any style contests, unless maybe if the contest was held in the 1970s.
Kangen leans towards a blocky, white-appliance look that is super-practical, wipe-down and no-nonsense. That’s all good, except a little bit of style – as in touchscreens, hands-free activation, sleek styling and so on – is desirable for most people and not nonsensical at all.
In fact, our tech-centric expectations are pretty high these days and old-school LCD screens and push-buttons set into clunky white plastic lacks any aspirational feel.
That said, Kangen water ionizers are a solid build and will give you ionized water on demand. But they are far from the most powerful machines on the market in terms of ionization. Their most formidable model – the K8 water ionizer – contains just 8 solid titanium plates, far fewer than their nearest competitors.
More bafflingly – given that most customers are looking for a machine that filters out contaminants in their tap water – Enagic gives out close to no information on what toxins Kangen water ionizers remove. Even a direct request for a data sheet goes unanswered. Most water ionizer companies use this as a selling point, so Enagic’s reticence on this crucial issue doesn’t feel reassuring.
Another point to be clued up with is how Kangen Water Ionizers are sold. Enagic is a Multi Level Marketing (MLM) business. Bear in mind that the water ionizer price will include commission and profit-cuts, so less money is likely to be funneled into research, cutting-edge engineering and so on. In fact, is it their business model that’s holding Kangen Water Ionizers back from competing with more high-tech, more powerful (and yet still more affordable) competitors like Tyent Water Ionizers for example?
Looking more into popular competitors like Tyent, we want to point out that Tyent offers a Lifetime Guarantee on all of its water ionizers, which throws considerable shade on Kangen’s less-confident 3 – 5 year warranty. Enagic doesn’t help its case by only offering a 3-day trial period on Kangen Water Ionizers – hardly enough time to get it installed and take your first sip!
So, a mixed result for Enagic. Established brand and solid machines, but a feeling that the industry might have moved on without them. A lack of investment in the basics? Customer Care is everything these days and important things like guarantees, transparency of information and trial periods matter to people.
Enagic can probably do better, but whether they’ll be content to continue occupying their uninspired but enduring (so far anyway) place in the market remains to be seen.
What do you think? Does a company’s history count for more than its future, or should even established companies continue to prioritize progress and improving customer care? Is it ever okay to rest on corporate laurels? We’d love to hear your views!